Publicity Toolkit

How you can use this toolkit

This toolkit provides ideas, easy-to-adapt templates and sample news releases, story ideas and other materials you can use to engage the news media. Providing the media with information about the Census may result in publicity that will help you reach people.

We will continue to update and add new items to the Publicity Toolkit.

Table of Contents

Materials to adapt and send to the media

1.         Sample news release
2.         Sample public service announcements
3.         Sample public service announcements for Latino radio
4.         Boilerplate/Background statements
5.         News Release -- 100 Days to the Census
6.         News Release -- Grandparents Support the Census
7.         News Release -- Area Senior Is "Census Ambassador"
8.         News Release -- Ethnic Groups Urge Census Participation
9.         News Release -- How to Recognize a Census Taker -new
9.         Newsletter article -- The Census is Coming
10.       Newsletter article -- Did you Complete your Census Form?
11.       Newsletter article -- How to recognize a Census Worker -new

Materials you can use in your messages
and when talking to the media

12.       Story ideas
13.       Fact sheet
14.       Boilerplate/Background statements

Materials you may be able to use

15.        Chicago Tribune story
16.        Link to Frequently Asked Questions in Spanish

 

For more information, please contact AgeOptions at (708)383-0258 (Voice) or (708)524-1653 (TTY).

Toolkit materials were created by the U.S. Census Bureau, the Leadership Conference on Civil Rights, NonProfits Count, the National Urban League and AgeOptions.

Funds for these materials were provided through a grant award
from the Illinois Census Funders Initiative to AgeOptions for program coordination.